The team wanted to keep the space fairly clean and simple with a limited colour palette. The first idea was to have the ‘Closed loop’, which is such an important part of the H&M Conscious campaign, vinyled onto the floor so visitors could follow this path to navigate through the space. The Shop-Fit was kept minimal with lots of white and a touch of plywood. Source:: RetailDesignBlog
POP-UP STORES! H&M: Conscious Lounge Pop-Up by FormRoom, London – UK
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