“A successful design requires more than pleasing aesthetics – it needs to connect with consumers, speak to their aspirations and pleasantly surprise them,” said Moray Callum, Ford’s vice president of Design. “This installation takes visitors through an unexpected discovery process that perfectly reflects Ford’s philosophy that design is an emotional journey orchestrated around the customer”.
Tomorrow is the first day of iSaloni Milano 2015, one of the greatest events taking part of Milan Design Week 2015. And today’s fresh new it’s straight to the ones that love innovation and lighting.
Ford is highlighting the company’s commitment to innovation through design by announcing with iSaloni fair 2015, the creation of an unique interactive installation in Milan – “FAVILLA, to every light a voice”.
SEE ALSO: ISALONI MILANO 2015 – BRIGHT RAYS AND CONTRASTS OF MATTER
“FAVILLA, to every light a voice” examines the science of light through an immersive experience that highlights the way light moves, how it is seen by the eye, and how it allows people to discover new shapes. “FAVILLA”, which literally translates to “spark” in Italian, is curated by Attilio Stocchi, the architect behind previous Salone del Mobile installations “the arbour” (2011) and “skybook” (2012).
“A successful design requires more than pleasing aesthetics – it needs to connect with consumers, speak to their aspirations and pleasantly surprise them,” said Moray Callum, Ford’s vice president of Design. “This installation takes visitors through an unexpected discovery process that perfectly reflects Ford’s philosophy that design is an emotional journey orchestrated around the customer”.
BEST PINTEREST BOARD: ISALONI 2015 | MILAN DESIGN WEEK 2015
2015 is the International Year of Light and Light-Based Technologies. The immersive “FAVILLA” installation unfolds inside two perception-altering large boxes amid a dazzling, reflective show of lights, much like the interior of a geode. Visitors also encounter a disruptive and engaging product!
SEE ALSO: MILAN DESIGN WEEK 2015 – SCULPTURE IN MOTION 2.0: HELIO CURVE
We will continue to bring the best from iSaloni 2015 fair, as well from Milan Design Week 2015. Stay connected.
NOW WATCH: Salone del Mobile – Euroluce | 2015
Source:: brabbu.com
iSaloni Milano 2015: Favilla, To Every Light a Voice
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